fbpx
vshosting~

We made major upgrades to the infrastructure of one of the biggest e-commerce projects in the Czech Republic and Slovakia: GymBeam. And they’re not just some minor improvements – we exchanged all the hardware in the application part of their cluster and installed the extra powerful servers (8 of those bad boys in total). 

How did the installation go, what does it mean for GymBeam, which advantages do EPYC servers provide, and should you be thinking of this upgrade yourself? You’ll find out all that and more in this article. 

What’s so epic about EPYC servers?

Until recently, we’ve been focusing on Intel Xeon processors at vshosting~. These have been dominating (not only) the server product market for many years. In the last couple of years, however, the significant improvement in portfolio and manufacturing technologies of the AMD (Advanced Micro Devices) company caught our attention.

This company newly offers processors that offer a better price/performance ratio, a higher number of cores per CPU, and better energy management (among other things thanks to a different manufacturing technology – AMD Zen 2 7nm vs. Intel Xeon Scalable 14nm). These processors are installed in the AMD EPYC servers we have used for the new GymBeam infrastructure.

AMD EPYC servers processors

They are the most modern servers with record-breaking processors with up to 68 cores and 128 threads (!!!). Compared to the standard Intel Xeon Scalable, where we offer processors with a maximum of 28 cores per CPU, the volume of computing cores is more than double.

The EPYC server processors are manufactured using the 7 nm process and the multiple-chipsets-per-case method, which allows for all 64 cores to be packed into a single CPU and ensure a truly noteworthy performance.

How did the installation go

The installation of the first servers based on this new platform went flawlessly. Our first step was a careful selection of components and platform unification for all of the future installations. The most important part at the very beginning was choosing the best possible architecture of the platform together with our suppliers and specialists. This included choosing the best chassis, server board, peripherals including the more powerful 20k RPM ventilators for sufficient cooling, etc.  We will apply this setup going forward on all future AMD EPYC installations. We were determined for the new platform to reflect the high standard of our other realisations – no room for compromise. 

EPYC server platform

As a result, the AMD EPYC servers joined our “fleet” without a hitch. The servers are based on the chassis and motherboards from the manufacturer SuperMicro and we can offer both 1Gbps and 10Gbps connection and connection of hard disks both on-board and with the help of a physical RAID controller according to the customer’s preferences. We continue to apply hard drives from our offer, namely the SATA3 // SAS2 or PCI-e NVMe. Read more about the differences between SATA and NVMe disks.

Because this is a new platform for use, we have of course stocked our warehouse with SPARE equipment and are ready to use it immediately should there be any issue in production.

Advantages of the hardware for GymBeam’s business

The difference compared to the previous processors from Intel is huge: besides the larger number of cores, even the computing power per core is higher. Another performance increase is caused by turning on the Hyperthreading technology. We turn this off in case of the Intel processors due to security reasons but in case of the AMD EPYC processors, there’s no reason to do so (as of yet anyway). 

The result of the overall increase in performance is, firstly, a significant acceleration in web loading due to higher performance per core. This is especially welcomed by GymBeam customers, for whom shopping in the online store has now become even more pleasant. Speeding up the web will also improve SEO and raise search engine “karma” overall.

In addition to faster loading, GymBeam gained a large performance reserve for its marketing campaigns. The new infrastructure can handle even a several-fold increase in traffic in the case of intensive advertising.

Last but not least, at GymBeam they can now be sure they are running on the best hardware available 🙂

Would you benefit from upgrading to the EPYC servers?

Did the mega-powerful EPYC processors catch your interest and you are now considering whether they would pay off in your case? When it comes to optimising your price/performance ratio, the number one question is how powerful an infrastructure your project needs.

It makes sense to consider AMD EPYC processors in a situation where your existing processors are running out of breath and upgrading to a higher Intel Xeon line would not make economic sense. That limit is currently at about 2x 14core – 2x 16core. Intel’s price above this performance is disproportionately high at the moment.

Of course, the reason for the upgrade does not have to be purely technical or economic – the feeling that you run services on the fastest and best the market has to offer, of course, also has its value.


vshosting~

As the popular SEO joke goes, when you need to hide something really well, you put it on the second page of Google search results. That you can very easily end up in even better-concealed places due to your hosting provider is not quite as well known, though. 

The search algorithms of Google and other search engines are strictly confidential. However, many of the factors that can kick you out of the coveted first page have been well documented by SEO experts. Typically they are low-quality texts on the website, content copied from elsewhere, or unseemly SEO practices.

The effect of hosting quality is often neglected. But it influences your SEO quite a bit and from three main angles: speed, outages, and location.

1) Website speed

The faster your website loads, the better your search engine ranking becomes. Of course, top-notch website speed alone will not ensure the first spot in the results for you. On the other hand, there’s no way you’ll make it to the top without it. Combined with other SEO strategies, speeding up your site will help you climb the Google result ladder. 

Why is that? Website speed isn’t just some abstract Google metric. Slow loading is the leading cause of website visitor’s leaving. That leads to worsening metrics such as bounce rate and time spent on the site which in turn causes bad “search engine karma” and pushes you further down in the search results. 

In our experience, 3 seconds are a good benchmark. If it takes your site longer to load, your hosting might be at fault. Find out from your provider whether it’s caused by low performance, sharing resources with other users, or due to a suboptimal location of servers that store your data (we’ll get back to the location issue in a second). 

For more tips regarding increasing website speed, check out our dedicated article.

Tip: Not sure how fast your website is? We recommend the PageSpeed Insights tool from Google. It gives you the option to measure the speed of both the desktop and mobile versions of your website. 

2) Outages

Hosting outages are an unpleasant affair from start to finish – starting with unrealised sales, followed by loss of customer trust, and topped off with damaged SEO. That’s why we recommend you avoid them altogether by choosing a reliable hosting provider

Wait a second – what do outages have to do with SEO? Unfortunately, quite a bit. For example, Google penalises websites that have been down for a while. Thus you’re risking a drop in your search result position. Getting back up is no easy task so prevention is key. 

3) Location

The location in which the servers storing your data are placed is closely related to the speed of your website and therefore also SEO. It is primarily about how great the distance is between the servers and the visitor to your site. The longer the distance your data has to travel, the longer it takes for it to reach the user. If the distance is, say, 500 kilometers and your hosting provider uses quality operators, everything works great.

However, if you have servers in ServerPark in Prague and a visitor to your site is sitting at a Starbucks in Los Angeles, they may be unpleasantly surprised by the slow loading. The ideal solution in this case is the so-called CDN, which periodically caches the content of your website (i.e. stores it in locations that are closer to site visitors). The result is a significant acceleration of your site loading time and thus an improved position in search results.

When choosing a CDN, focus on where the provider has the so-called pops. That is for which locations it is able to ensure the fast delivery of your content. For example, vshosting~ has pops all over Europe and North America.

Top SEO is not just about keywords and interesting content. You also need the support of a quality hosting partner to reach the top of the search. Make sure your SEO efforts are not sabotaged by poor hosting quality.



We have successfully assisted with migrations for hundreds of clients over the course of 17 years. Join them.

  1. Schedule a consultation

    Simply leave your details. We’ll get back to you as soon as possible.

  2. Free solution proposal

    A no commitment discussion about how we can help. We’ll propose a tailored solution.

  3. Professional implementation

    We’ll create the environment for a seamless migration according to the agreed proposal.

Leave us your email or telephone number




    Or contact us directly

    +44 3301 900 777 Available 24/7
    consultation@vshosting.co.uk
    Copy
    We'll get back to you right away.